Gro Guru

Strategic Irrigation Management Through Artificial Intelligence.


Farooq Anjum, PhD
Jeff Campbell, PhD


GroGuru is focused on helping farmers implement strategic irrigation management. We deploy soil sensors that measure things like soil moisture, temperature and salinity at various root depth of crops. We wirelessly transmit this data to the Cloud where we add additional information to make Artificial Intelligence-based recommendations to farmers about when and how much to irrigate their crops. Our recommendation engine accounts for the data that we get from the soil sensors, but also crop type, weather, soil type, and additional data.


  • Selected as a finalist for Connect’s 2019 most innovative new product awards
  • Raises $2.9MM in seed funding
  • One of the cutting-edge tech companies to watch out for in 2019
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